LightBear download the new for android1/15/2024 The story behind Sam Adams Light illuminates two critical points about brewing a light beer. When it came to brewing a beer with more flavor, we knew we needed to play around with both the recipe and the brewing process." According to Koch, that "playing around" period lasted for two years and 23 test batches. "It had to be flavorful and not a pale, fizzy, flavorless brew. "In the 1990s, we wondered, 'What would a 'light' beer look like for Sam Adams?'" Koch explains. His brand made waves in the industry when, in 2001, it introduced a light version of its signature beer, Samuel Adams Boston Lager, called Sam Adams Light – a move often seen as unbefitting a "craft" brewer. For the most part, light beers have been watered-down versions of their flagships that compromised flavor in return for lower calories," explains Jim Koch, the man behind Samuel Adams, who set out to change light beer's reputation. "Light beer has been around since the early 1970s. This phenomenon may also explain why light beers are often seen as lesser beers.
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